I'd love to pitch a fit about MSNBC changing their election coverage, and rant about the weakness of media executives, or the hilarity of this notion of "liberal media." But I think, more than any ideological move, it all comes down to this:

Although MSNBC nearly doubled its total audience compared with the 2004 conventions, its competitive position did not improve, as it remained in last place among the broadcast and cable news networks.

I liked Olberman and Matthews, if only from an entertainment perspective. But had MSNBC done better in the ratings, I doubt they'd be making this change.

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