Call me totally naive....

...but I'm really still trying to wrap my head around this idea that people actually decide who they're going to vote for based on ads. I don't think I've ever seen an ad and went out and bought something because of it. An ad has made me decide to go investigate an item, but never to just purchase it sight unseen. Polls show I am wrong, but man are we in a civics hole when a significant number of people allow their votes to be decided by a television commercial.