Why Google Reignited The Browser Wars

Farhad Manjoo profiles Google's new CEO Larry Page and his way of engaging frenemies:

So if you've ever wondered why Google needed its own web browser, called Chrome, here's why: It needed Chrome to goad Microsoft, Apple, and other browser makers into reigniting innovation in what had become a moribund market. Everyone's efforts collectively improve the web as a whole, which is good for Google and its ad business. Even if its rivals merely copied Chrome's advancements -- superfast, stable, and, thus far, impossible to hack -- Google saw that it could achieve its larger goals. About 10% of web surfers now use Chrome, which is respectable, but not as important as pushing Microsoft to retire the decrepit IE 6 browser in favor of new versions with a string of great improvements.