The NYT And The Blogosphere
The key paragraph in the new paywall announcement:
Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. For some search engines, users will have a daily limit of free links to Times articles.
That's a relief - and smart. By keeping the content accessible to the online world, even making blogs and social media linkage an exception to the paywall, the Times hopes to retain traffic while also making more money. Obviously, the Dish has a vested interest here.
We remain parasitic on the NYT and other news sites; and I should add I regard the NYT website as the best news site in the world; without it, we would be lost. But like most parasites, we also perform a service for our hosts. We direct readers to content we think matters. So we add to the NYT's traffic and readership.
But what makes this exception even more interesting is that, if I read it correctly, it almost privileges links from blogs and social media against more direct access. Which makes it a gift to the blogosphere. Anyway, that's my first take: and it's one of great relief. We all want to keep the NYT in business (well, almost all of us). But we also don't want to see it disappear behind some Great NewsCorp-Style Paywall. It looks to me as if they have gotten the balance just about right.