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According to the Project for Excellence in Journalism's annual State of the News Media report, cable news viewership for CNN, MSNBC and Fox News fell substantially in 2010 -- 13.7 percent in aggregate for a sharper decline than any other sector. Broadcast news, which has experienced declining viewership for years, was down another 3.4 percent in 2010.

And the cable news networks' declines were sharpest in primetime, where median viewership plummeted 16 percent to an average of 3.2 million, while daytime tune-in was down 12 percent.

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