American Ironies

David Grine points one out:

The Idaho Meth Project recently said it will begin running [Mexican director Alejandro González] Iѡrritu's three meth ads, originally created in 2008 for the Montana Meth Project. The spots include typical meth fare: sibling prostitution, rampaging teen burglars and a writhing zombified overdose.

Seeing these spots revived makes me think Iѡrritu must be getting some mixed signals from America. His most recent film, Biutiful with Javier Bardem, took months to find a U.S. distributor because no one thought a bleak subtitled movie about guilt and cancer would sell in middle America. Meanwhile, his deeply depressing ads about teen drug abuse are being applauded by the governor of Idaho. Ours is a complicated country.