A reader writes:
The real story here isn't the song, or the video, but what led to their creation. They were produced by the Hollywood-based Ark Music Factory, which seems to be an outfit created to exploit the highly lucrative "tween girls with dreams of making it as a pop star" demographic. Ark Music has released many other heavily autotuned songs/videos by tween girls who can't sing or dance. They appear to employ professional song writers/producers to churn out generic pop. There's a good Salon piece that goes into a detail about Ark.
That article makes it sound like Ark Music Factory is taking advantage of these girls. I don't know if that's true.
To me, this looks like it could be a birthday present for a really rich young girl who thinks she's the next Katy Perry. Sort of like how you can bring little girls to Disney World and they get all dressed up as a Disney princess. It's a great gift for a 12-year-old girl: spend the day working with a "songwriter", record the song, get dolled up and shoot a music video with your friends. Then post it on YouTube and pretend you're a real pop star!
If that's not the business, then I'm moving to LA to start that business, because I guarantee it's a moneymaker.
We want to hear what you think about this article. Submit a letter to the editor or write to firstname.lastname@example.org.