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by Chris Bodenner

Real American Sarah Palin is trying to trademark her name:

Politicians seldom trademark their name but they might do so to prevent others from using it, for example, to sell shoddy, unapproved merchandise or "official" candidate memorabilia. A search for other political figures such as President Barack Obama and potential 2012 GOP presidential candidates Mike Huckabee, Tim Pawlenty and Mitt Romney do not show any pending trademark applications. It is a rarity, say trademark attorneys, for political figures to file such forms.

The Palins are facing a long road in the effort to trademark their names. "Generally one can trademark one's name," said Jeffrey S. Kravitz, a Los Angeles-based intellectual property attorney. "But, it is not easy."

It becomes even more difficult when you forget to sign the application:

It seems like signing your name is not something you would forget when your name is what you're trying to trademark, but she's a busy woman.

The application also says that the mark's "first use in commerce" was on January 1, 1996. That's the year she was elected to be mayor of Wasilla, and it seems a little odd to call the start of a political career (especially as a small-town mayor) a "first use in commerce," but this is Sarah Palin we're talking about.

This is actually the second Palin registration effort - the first one, in September of last year, was filed by Bristol. She, too, says she provides "motivational speaking services," but hers are "in the field of life choices." (More specifically, choices that might lead to becoming an unwed teenage mother right when your mom is running for office.)

Bristol didn't sign, either.

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