by Zoe Pollock
Reading people's complaints about Super Bowl commercials, I'm struck by the feeling that what people are really upset by is the basic fact that the capitalist profit motive is an amoral drive. Yet since that can't register as a scandal -- capitalism, you see, is good! -- we instead use vague, almost meaningless sentences like "in poor taste." The joke of the Groupon commercials, after all, is the foolishness of people who think commerce can be a form of social good. The joke makes no sense unless you accept the disconnect between selfish-desire (purchasing) and social good (charity).
[T]he ads didn't reveal that the site was hoping to help these causes. They're raising money for each cause in their "PSA Parodies," and will match donations up to $100,000 for the three featured charities -- Rainforest Action Network, buildOn and the Tibet Fund. On top of that, the site is prepared to offer credits up to $100,000 for those who contribute to Greenpeace.
The AV Club wonders:
If a joke has to be explained, it's not that great of a joke. But does it make a difference if, once the joke is explained, it's pretty funny?
We want to hear what you think about this article. Submit a letter to the editor or write to email@example.com.