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David Kiefaber winces:

New Zealand police came up with a ghastly recruitment slogan, "We've got a lot in common with cougars. We like 'em young too," referring to the recruits, and then got all upset when the ads were banned. "Police had failed to see how the ad could be negatively perceived," according to a local report. So, they didn't think it made them sound like child molesters? And what is it with provocative ad campaigns and cougars, anyway? It's like everyone over 40 only just now figured out what that term means, so they want to apply it to everything, context be damned.

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