The Government's Uncool Reserves: Intact

Matt Steinglass wants America to follow the Dutch example:

Drug abuse is driven to a significant extent by fashion. If there's one thing government has going for it, it's the ability to make anything unfashionable. This insight into government's jujitsu-like capability to render the cool uncool should be more obvious to conservatives than to liberals. And yet, in America, the very people who are most distrustful of government's ability to do anything right are the ones who are steadfastly opposed to letting the government use its secret power of deadly uncoolness to fight drug abuse. It seems like a huge wasted opportunity.