Pawlenty Doesn't Sell

Allahpundit defends T-Paw's tepid book sales. Ben Smith partially agrees:

Pawlenty has done a really excellent job of setting mid-to-low expectations -- for crowds, money, sales, charisma -- and modestly exceeding them, a kind of dexterity that will serve him will in primary season -- for a while. At some point, though, one stops grading on a curve.