Lynda Obst says "the overseas markets more and more drive what is getting made in America" cinema and that American comedies can't bring in international dollars the same way action flicks can:

For years now our domestic comedy stars haven't been able to open a movie overseas. Sandler has been carefully building his overseas market, doing his foreign junkets, and it's possible that his physical comedy translates better, a la Jerry Lewis, than more dialogue-dependent comics. Stars know their power is in building their numbers overseas, and today more and more this drives our reality. But our comedy auteurs, our Apatows, Stillers, Andersons, have found to be inscrutable, if you will, to the Asian fan boy action clique. Nuance doesn't dub well in Filipino.

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