Ego Trumps Sex, Pizza

Roni Caryn Rabin reports on two studies that suggest this generation's students choose feeling good about themselves over other common pleasures. In one study:

[A] group of 152 University of Michigan students were asked about their favorite activity, but were given an expanded list to choose from that included receiving a paycheck, seeing a best friend and drinking alcohol, in addition to eating a favorite food, engaging in a favorite sexual activity and having a self-esteem-building experience. Again, self-esteem trumped all other rewards.