Design Dieting


by Zoe Pollock

Peter Smith questions the "junk design" of the new food labels from the Grocery Manufacturers Association and the Food Marketing Institute:

[W]hat the new icons really lack is a clear signal about whether, say, 25 percent of the daily value of saturated fat a good thing or a bad thing. Which may be a case when colors could help send a clearer message.

He offers the United Kingdom's as a counterpoint, after the jump: