Copyranter explains:
To help introduce a new "night" formula of Colgate to the French (like we need another variety of fucking toothpaste), Y&R Paris paid some local pizzerias to use these branded boxes. Pizza delivered sitting on a tongue. Scrumpdillyicious.
We want to hear what you think about this article. Submit a letter to the editor or write to letters@theatlantic.com.
2006-2011 archives for The Daily Dish, featuring Andrew Sullivan