Cool Ad Watch


by Zoë Pollock

 Alex Davies examines Chicago's attempt to improve its public transit system by crowdsourcing:

Over the last few weeks, Chicagoans have been asked a simple question: "What would encourage you to walk, bike and take CTA (Chicago Transit Authority) more often?" Ads posing the question in buses, subways and public spaces invite the city's residents to respond with their ideas, via text message. This mass call and response is part of Give a Minute, a campaign created by advocacy group CEOs for Cities and media design firm Local Projects, which looks to take public dialogue out of town meetings and into the streets.