by Zoë Pollock

Kieran Healy struggles with a new report that argues the efficacy of some of the world's uglier fonts:

Short version: setting information in hard-to-read fonts, including Comic Sans Italic, led to better retention amongst research subjects because of “disfluency”. When you have to work harder to read it, you remember it better.

Ah, bitter vindication for the classic McSweeney's monologue, "I'm Comic Sans, Asshole." Money quote:

You don't like that your coworker used me on that note about stealing her yogurt from the break room fridge? You don't like that I'm all over your sister-in-law's blog? You don't like that I'm on the sign for that new Thai place? You think I'm pedestrian and tacky? Guess the fuck what, Picasso. We don't all have seventy-three weights of stick-up-my-ass Helvetica sitting on our seventeen-inch MacBook Pros. Sorry the entire world can't all be done in stark Eurotrash Swiss type. Sorry some people like to have fun.

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