First The Atlantic ...

... and now HuffPo?

The Huffington Post, the news site that began in 2005, will post its first annual profit this year and aims to keep sales rising as it turns readers into pundits, founder Arianna Huffington said in an interview.

Can it last? A skeptic:

According to Bloomberg News, Huffington expects to be profitable this year even though it is “investing a lot in growing.” Strangely, Bloomberg quoted a “person close to the company” in the paragraph before saying that the Huffington Post plans to more than triple its sales to $100 million in 2012. Wonder if the same person made both predictions. This indicates that Huffington Post’s profits are rather modest and may not be sustainable if the company continues to spend heavily.

Still, a profit is a profit. Congrats, Arianna.