Creepy Ad Watch, Ctd

by Patrick Appel

Michael Petrelis makes a reasonable request:

Notice that [Michael] Specter omits links to any research backing up the effectiveness claim [that fear-based HIV campaigns work], but he does link to a chat-board containing one Kramer email, a note from a gay doctor backing him up and a press release from GMHC/GLAAD. That link helps inform the debate about HIV prevention today, but there's no link to any of the research he says exists.

The public discussion over the alarmist NYC DOH ad is put at a great disadvantage with hard research omitted by Specter. I'm not saying a fear-driven campaign can't work. It might, but I would like the backers of such campaign to produce their evidence with links to studies.