Scott Morgan's two cents:
The bottom line is that this was not a presidential election year. Doing this campaign in a midterm election put us at a significant disadvantage. When the White House is up for grabs, young voters turn out in huge numbers, guaranteeing big points for an issue like marijuana reform. This means we could likely win by running basically the same campaign in 2012. It's really important that we emphasize this fact as much as possible, because we don't want anyone underestimating public support for legalization. Tell your friends: we lost because of timing, not lack of public support.