The Justin Bieber Of American Politics

Jason Zengerle profiles New Jersey's Chris Christie. Zengerle is impressed by his new media strategy:

While his fellow governors tend to use their official YouTube channels to show ribbon-cuttings and speeches, Christie, a former federal prosecutor who relishes the thrust and parry of political debate, has turned his into a video library of gubernatorial smackdownswhich, after just ten months in office, are already so numerous that his admirers are able to rank their favorites. ...

Almost everywhere Christie goes, he is filmed by an aide whose job is to capture these “moments,” as the governor’s staff has come to call them. When one occurs, Christie’s press shop splices the video and uploads it to YouTube; from there, conservatives throughout the country share Christie clips the way tween girls circulate Justin Bieber videos. “The YouTube stuff is golden,” says Rich Lowry, the editor of National Review. “I can’t tell you how many people forward them to me.” One video on Christie’s YouTube channela drubbing he delivered to another aggrieved public-school teacher at a town hall in September has racked up over 750,000 views.

Weigel made the Bieber connection awhile back.