Jack Shafer advises MSNBC to just admit they're opinionated:

The best way for the network to exit the morass it's created is to stop pretending that Countdown and The Rachel Maddow Show are straight-news programs. Of course, there's plenty of straight news in both programs, just as straight news can be found in the New Republic, the Nation, the Weekly Standard, Mother Jones, the National Review, Reason, and other opinion magazines. But both anchors and both programs are so transparent about coming at the news from a liberal angle that it's the network's failingnot theirsthat the shows aren't billed as partisan takes on the news, as the magazines listed above are.

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