Marc Lynch watches a fascinating process:
Thus far, most of the mainstream Arab media seems to be either ignoring the Wikileaks revelations or else reporting it in generalities, i.e. reporting that it's happening but not the details in the cables. I imagine there are some pretty tense scenes in Arab newsrooms right now, as they try to figure out how to cover the news within their political constraints.
Al-Jazeera may feel the heat the most, since not covering it (presumably to protect the Qatari royal family) could shatter its reputation for being independent and in tune with the "Arab street". So far, the only real story I've seen in the mainstream Arab media is in the populist Arab nationalist paper al-Quds al-Arabi, which covers the front page with a detailed expose focused on its bete noir Saudi Arabia. Meanwhile, the details are all over Arabic social media like Facebook and Twitter, blogs, forums, and online-only news sites like Jordan's Ammon News. This may be a critical test of the real impact of Arabic social media and the internet: can it break through a wall of silence and reach mass publics if the mass media doesn't pick up the story?