A reader writes:
I don't know if I am alone in my approach but, having risen to adulthood in the digital era, I have been connected to institutions through bloggers.
Consequently, I have subscribed to print magazines (after having bought an iPad, using Google Reader, and subscribing to RSS feeds) because I have had the opportunity to engage with individuals at these publications through their blogs and have wanted to support the institutions that provide a platform for the production of good content. I didn't subscribe to The Atlantic until I had read your blog for more than a year and now I look forward to receiving my magazine every month. And the same is true for other institutions as well. Maybe I am outside the norm but instead of starting my day with the NYT or WSJ - I start it with bloggers who are, consequently, attached to institutions that I have come to respect.
Simply put, maybe the staples of this era are the individual journalists and bloggers who are great at what they do.
Not sure if you'd be be interested in this, but I wrote a six part (!) series recently on the importance of creating a solid blogger network based on the quality of the writers rather than page-views in the realm of soccer writing. I proposed a partnership between newspapers and independent soccer bloggers for mutual benefit. Sort of caused a minor stir in the soccer blogging community, including a lengthy article discussing the idea in venerable British football magazine When Saturday Comes. Anyway, yeah.
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