The Napa Valley Of Marijuana?

John Gravois wonders how the cannabis industry will develop should California pass Prop 19. He focuses on Mendocino County, where Gravois claims marijuana accounts "for two-thirds of the local economy, by some estimates":

Mendocino County’s second-largest productwinemay provide the best alternative vision for dope. Thanks in part to a legal loophole that always allowed for home producers, wine has been much slower to consolidate than other industries, and no single winery has the political clout of an Anheuser-Busch. This has been better not only for small producers, but alsomore importantlyfor the public. So maybe we should all hope that Matthew Cohen is right: that Mendocino will become the Napa Valley of marijuana, and that the premium growers can charge for a sustainably grown, artisanal product backed by a helluva marketing narrativeAmerica’s last frontier! Land of the organic outlaw!won’t turn out to be too much lower, in the end, than the premium they charge now for growing a crop under conditions of abject fear. It’s not such a bad dream, anyway.  

I wonder if one day the market will truly be allowed to work and we'll see a range of marijuana outlets emerge, from cheap Dunkin Donuts versions to really serious, hardcore esoteric ones, like the best wine collections or cigar shops.