Jon Chait explains why MSNBC won't equal the success of its rival:
...you'll never have a liberal equivalent to Fox News that has anything like the same level of success. Conservatives believe that the mainstream news is fundamentally corrupt and untrustworthy. They want a fully closed information ecosystem in which every piece of data they consume is filtered through the perspective of the conservative movement. Very, very few liberals want that.
And they're better off for it. Image from MSNBC's new "lean forward" campaign.