Its fortunes once waxed and now wane:
Queen Victoria drank Canadian Club with mineral water to ease her indigestion. Frank Sinatra enjoyed CC’s chief rival, Crown Royal, in the company of starlets like Ava Gardner and Grace Kelly. “To Princess Grace and her royal crown,” he said, in a toast to the Princess of Monaco, “and to my Crown Royal.”
But since Canadian whisky’s Rat Pack heyday, its reputation has plummeted. “It would not be beyond argument to now call Canadian the forgotten whisky empire,” writes Jim Murray in the 2010 edition of his essential drinking guide.