“We are going for a ‘Hicky’ Blue Collar look. These characters are from West Virginia so think coal miner/trucker looks... Clothing Suggestions” included jeans, work boots, flannel shirt, denim shirt, “Dickie’s type jacket with t-shirt underneath,” down-filled vest, “John Deer [sic] hats (not brand new, preferably beat up),” “trucker hats (not brand new, preferably beat up),” - the casting call for the now infamous GOP ad that aired briefly in West Virginia.

Why not the more economical: someone who looks like he's clinging to his guns and religion?

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