David McRaney explains why we never watch the "smart" movies on our Netflix queue:
Many studies over the years have shown you tend to have time-inconsistent preferences. When asked if you would rather have fruit or cake one week from now, you will usually say fruit. A week later when the slice of German chocolate and the apple are offered, you are statistically more likely to go for the cake.
This is why your Netflix queue is full of great films you keep passing over for “Family Guy.” With Netflix, the choice of what to watch right now and what to watch later is like candy bars versus carrot sticks. When you are planning ahead, your better angels point to the nourishing choices, but in the moment you go for what tastes good.