Choire Sicha hates your beautiful, digitally enhanced pictures and video effects. But he likes the video above because it's actually about something:
These are romantic and really somewhat infantile image techniques. They're childish and nostalgic. They're about sunny days and buzzing bees and reading books on a porch, and about road trips and romanticizing urban grime and being oh so gently alienated.
And really, it's gross. ...
Online at web resolution, though, can you tell the difference between film effects and digital effects? Sometimes, yes, you can! That's because the actual analog film effects aren't as "interesting" as the quicky digital ones. They aren't as thrilling to the eye. They're not as cheaply emotionally evocative. They're just pictures.