by Zoe Pollock

This week I finally got around to watching the documentary Helvetica, and now I can't stop seeing the font everywhere I go (Atlantic coverage of the film here). Paul Shaw over at Imprint challenged readers to guess the reasons behind his list of the top 10 most important typefaces of the last decade - not his favorite or the prettiest - but the most important. Spoiler alert: he reveals his rationale in the comments section.

(Image of History typeface; designer: Peter Bil’ak, 2008)

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