Toyotachap

Austin Carr spotlights a new ad strategy:

By swapping illegible text with an advertisement, Solve has created a system that is beneficial to both users and marketers. Instead of typing in a random assortment of letters and numbers, we soon could be entering a company slogan or a brand tagline. Microsoft, for example, will ask users to type in "Browse Safer" as part of an advertisement for Internet Explorer. Toyota may ask you to type in a new theme its pushing. Perhaps other companies will take advantage of your undivided attention by implanting corporate messages into your conscious: "I want a Pop Tart" or "Coors Light Does Not Taste Like Urine."

It's certainly more innovative than putting your logo on coeds' bottoms.

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