Copyranter can't take this seriously:

Black humor ismaybe?not the tone you want to use in an anorexia awareness ad. This one, via the Tel Aviv office of ad agency McCann Erickson, is for an Israeli nonprofit called Beitech. "15% of women who suffer from anorexia will die this year." Looks like a Photoshopped stock image. Obvious stupid creative mistake: Coffins are damn heavy even empty.

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