Dont-drive-sleepy2

Copyranter is impressed by these ads:

They're for the Thai Health Promotion Foundation by BBDO Bangkok. The campaign just won a Bronze Lion at the Asian Cannes ad festival. OK, they are creepy, as most close-up eye-vertising is. But they draw you in and hit you with that bing! (post not sponsored by Microsoft) creative moment which is sorely lacking in most of today's adwork.

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