Larison dissects this ad:

Perhaps the most annoying part of the ad is at the end when the narrators says that voters should “choose a smaller, more caring government, one that remembers us.” It doesn’t actually make sense to argue for a government that is both smaller and more “caring.” Under other circumstances, serious advocates of smaller government would not stoop to manipulating the sentiments of voters by talking about a government that is “more caring.” It used to be that critics of expansive and intrusive government sensed danger when people started talking about a government that “cares,” because this was cover for unnecessary and harmful power-grabs.

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