The Cultural Imperialism Of Poking, Ctd


by Chris Bodenner

From France to Israel:

Publicis E-dologic figured out a way to embed user data in IDFbracelets, and thus allow people to "Like" real world objects, placesand events spreading the word about it on their facebook accounts.

They implemented these facebook-bracelets at the Coca Cola Village, awatersport, sunbathing, gameplaying amusement park activity-thing forteenagers. When the guests arrive, they are given a ‏ bracelet ID whichtransmits an RFID signal, which they program with their facebook login.They can then "like" activities and places in the real village, andtheir actions show up on facebook. Teenagers are driven by vanity likeeveryone else, so there was a photographer present as well, if youwanted to tag yourself in any given image all you had to do was waveyour ID bracelet to the photographer.

Also: How do you say "Like" in 30 languages?