{"article":{"__typename":"BlogArticle","id":"BlogArticle:183117","isTnfCompatible":true,"datePublished":"2010-08-27T13:01:00Z","title":"Poke In The Eye","slug":"poke-in-the-eye","wordCount":40,"layout":"standard","isFreelance":false,"isPython3":true,"preview":null,"watsonInfo":{"topCategory":{"full":"/finance/personal finance/saving","one":"finance","two":"personal finance","three":"saving","four":null,"__typename":"WatsonTopCategory"},"categories":["/finance/personal finance/saving","/technology and computing/tech news","/technology and computing/internet technology/social network"],"__typename":"WatsonInfo","keywords":["director Greg Shrader","tiny startup","Money quote","Chris Bodenner","natural fit"]},"grapeshot":{"segments":["neg_fx","gs_education_misc","gs_education","pos_alcohol","pos_chasemarriott","pos_citibank","pos_creditcard","pos_disasters","pos_diseases","pos_disney_fxfargo","pos_ey","pos_facebook_safety","pos_hermes","pos_ibm","pos_mobkoi","pos_septembereleven","an_bankofamerica_negative","an_facebook_safe","an_fidelity_safe","an_jpmc_safe","an_ms_safe","an_volvo_safe","ap_alfaromeo_safe","ap_bankofamerica_safe","ap_citi_banking_safe","ap_citi_hurricanes","ap_citi_injury","ap_citi_naacp_safe","ap_citi_sex_safe","ap_citi_transportation_safe","ap_facebook_infeed_safe","ap_facebook_safe","ap_fidelity_safe","ap_gwp","ap_jpmc_safe","ap_ms_safe","ap_netflix_israeli_safe","ap_texas_shooting_safe","ap_volvo_safe","general_safe_gv"],"__typename":"Grapeshot"},"editorialProject":null,"seoTitle":"Poke In The Eye","shareTitle":"Poke In The Eye","dek":"\n\n","shareDek":"\n\n","url":"https://www.theatlantic.com/daily-dish/archive/2010/08/poke-in-the-eye/183117/","ampUrl":"https://amp.theatlantic.com/amp/article/183117/","fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/183117/","canonicalUrl":"https://www.theatlantic.com/daily-dish/archive/2010/08/poke-in-the-eye/183117/","hasMeter":true,"dateModified":"2013-07-18T21:35:34Z","shareImage2x1":null,"primaryChannel":{"displayName":"Daily Dish","__typename":"Channel","slug":"daily-dish"},"authors":[{"displayName":"The Daily Dish","socialMedia":[],"__typename":"Author","id":"Author:2563","url":"https://www.theatlantic.com/author/daily-dish/","biography":{"default":"2006-2011 archives for The Daily Dish, featuring Andrew Sullivan","__typename":"Biography"}}],"channels":[{"slug":"daily-dish","__typename":"Channel"}],"primaryCategory":{"__typename":"Channel","displayName":"Daily Dish","url":"https://www.theatlantic.com/daily-dish/","slug":"daily-dish"},"reviews":[],"secondaryByline":"","shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareText":null,"content":[{"__typename":"ArticleParagraphContent","idAttr":"","subtype":null,"innerHtml":"by Chris Bodenner"},{"__typename":"ArticleParagraphContent","idAttr":"","subtype":null,"innerHtml":"Facebook is suing a tiny startup called Teachbook because of the similar name. Money quote:"},{"__typename":"ArticleLegacyHtml","tagName":"BLOCKQUOTE","idAttr":"","className":"","style":"","innerHtml":"

[Managing director Greg Shrader] said the term “book” is a natural fit for his website, since it relates to teachers and education.

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