Frum doesn't believe that same-sex marriage initiatives helped Bush in 2004:
Of the 5 states in which George W. Bush’s vote rose MOST between 2000 and 2004, not one had a same-sex marriage initiative on the ballot. Of the 10 states in which Bush’s vote rose LEAST, three had such an initiative. Some say Ohio was tipped to Bush by a same-sex marriage initiative. But Bush won Ohio in 2000. Measured by increase in the Bush share of the vote, Ohio ranked 41 out of 50.