Hollywood Getting The Internet

Gabe highlights another example of late-night talk shows' growing obsolescence:

Remember a couple of years ago when Between Two Ferns was just another wonderfully enjoyable web series starring a favorite but little-known comedian interviewing whoever was available? Now it’s a full-fledged viral marketing tool for the full-fledged movie stars that are in it, and no one is a little-known comedian anymore. This week’s new episode came to my attention in a publicity email from Paramount for Dinner for Schmucks. ... If this is what viral marketing is these days, PLEASE MAKE MORE VIRAL MARKETING, FACELESS UNCARING CORPORATIONS.