by Zoe Pollock

New research suggests wearing knock-off designer goods impacts more than your ego:

Wearing counterfeit glasses not only fails to bolster our ego and self-image the way we hope, it actually undermines our internal sense of authenticity. “Faking it” makes us feel like phonies and cheaters on the inside, and this alienated, counterfeit “self” leads to cheating and cynicism in the real world.

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