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by Chris Bodenner

How do you get American kids to eat their carrots? Make them look like cheetos. Neetzan Zimmerman has details:

Ad agency Crispin Porter + Bogusky were recently hired by Big Carrot to update the packaging of baby carrots with an eye toward appealing to the junk food generation. The $25 million campaign is set to include such innovations as: Doritos-like package designs; carrot vending machines; seasonal tie-ins (e.g., Halloween “scarrots”); and even an iPhone app “powered by the sound of folks munching carrots in real time.”

Whatever works.

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