Margie Omero runs through polling on obesity. Americans overwhelmingly see childhood obesity as a major problem worthy of investment but are against taxes on fatty foods. One reason why:
Despite rising obesity rates, and increases in the percentage of people who say they are trying to lose weight, Americans overwhelmingly [pdf] (89%) believe obesity "is something people can control." And this poll [pdf] for the University of Georgia shows few fault marketers for these trends.