Ambers studies her press strategy:

Here's where Palin is getting quite savvy as a politician: when she makes a mistake, or appears to do something dumb, she is quick to exploit her own misfortune ... not in a way that excuses her original mistake, but that alludes to the improbable fact that there is some in-joke, some secret code that the rest of us aren't getting. As much as the verb "humanize" is overused, Palin knows how to humanize herself. That's a rare talent for a politician to cultivate, and one that she's getting better at every day. What's more, she humanizes herself by somehow ascribing her misfortune to the establishment that's trying to tear her down. Her audience loves it.

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