by Chris Bodenner
[P]erhaps most indicative of a more traditional, robust political operation were the $330,000 in fundraising costs reflected in the report, including $154,000 to HSP Direct, a direct-mail vendor that put together SarahPAC’s first direct-mail campaign. Palin had previously used primarily online fundraising techniques, which tend to have lower overhead but cannot necessarily equal the return rate of a well-targeted but more expensive traditional direct-mail campaign.
Reid Wilson digs deeper:
What's most notable is the number of small contributors Palin has attracted. More than 3/4 of her donations are listed as unitemized, meaning the individuals who wrote checks sent in less than $200. Much of Pres. Obama's fundraising success in '08 came from these small-dollar donors, meaning Palin has a grassroots folllowing -- one she's started to build significantly earlier than Obama did.
This is a big political story, and one that has me rethinking Palin's future a bit