Scott Morgan's call to arms:
The bottom line is that if this initiative wins, or merely comes close to winning, it will galvanize our movement behind a victory that's surely just over the horizon. It will show politicians and the press that the recently surging marijuana legalization debate is more than just a fad and that our support base penetrates deeply into mainstream society.
On the other hand, a decisive loss will send a message that the apparent march towards legalization in recent years was little more than a vocal minority exploiting the internet to create a false perception of political momentum. Can you even imagine how eager our opponents are to start saying things like that? Our losses are inevitably exaggerated and twisted by our opponents in a desperate defense of the status quo, and in that respect, the political impact of our victories must be considered in addition to the substance of the reforms themselves.