The Ads! The Ads!

Greg Beato pumps gas:

Gas Station TV and its competitors are part of a larger phenomenon variously described as location-based networks, digital signage, and digital out-of-home (DOOH). You’ve probably seen these networks in bars and restaurants, laundromats, convenience stores, health clubs, supermarkets, bookstores, taxicabs, building lobbies, and elevators. Even the floor is no longer sacred ground thanks to Flasma, a company that aims to turn the sidewalk into a targeted, slip-resistant medium for delivering sports scores and the local burger forecast. In April, Paul Lindstrom, senior vice president of the Nielsen Company, told the The New York Times that if you place an ad on the 10 top location-based networks for a month, you’ll reach a larger audience than if your ad runs on every primetime TV show in the top 20 for a given week.