Massie writes that "launched their most ambitious, 'biggest' manifesto in thirty years" but that there is "a discordance between the Tory message and the moment in which it is delivered":

The Conservatives have been caught between their rhetoric of "Broken Britain" and their promise of a brighter, optimistic future. The more thoroughly Britain is broken the more unlikely, even impossible, that future seems. If the Tories are right about Labour's record then their plans seem too airy-fairy, too intellectual, too unlikely to survive contact with brutal reality and useless Britain; if they're wrong then they seem necessarily apocalyptic.

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