CNN aims to deliver its most profitable year in its 30-year history in 2010 even as the network that invented the 24-hour television news business suffers its worst US ratings in memory... Bright spots include a surge in digital revenue, strength in international advertising and stability in the subscription fees it receives from cable, satellite and phone distributors. Some 80 per cent of its advertising sales come from so-called cross-platform packages that bundle more than one property.That had helped CNN deliver 10-plus per cent profit growth annually over the past six years, during a period when profits had trebled.
It's odd that this is so rarely mentioned. CNN needs work; but it has not become talk radio. Which is something.
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