Bernstein yawns at precision framing:
It's fun to think of clever ways of selling one's policies, but in the real world it's not bound to do much good. Oh, both sides should try; as long as you don't believe your own propaganda, there's nothing wrong with a good attempt at spinning something. But spin rarely works in the real world, because it doesn't fit the way people evaluate policies. Spin has to compete with two far more powerful things -- partisanship, and to a lesser extent actual personal experience.
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